Nike celebrates Black History Month by selling black sneakers. Surely
the folks at Converse bang their Chuck Taylors against their foreheads
for not coming up with this idea that the world has patiently waited 4.6
billion years for.
The “positive social change” Mr. Jackson speaks of means doing well by doing good. The Kobe 9 Elite BHMs go for $250. LeBron 12 BHMs sell for $220. And the Kyrie 1 BHMs, shoes by Kyrie Irving whose suggested retail price hints that Nike imagines his fans not as well-to-do as LeBron’s or Kobe’s, for a mere $130. Through some as yet unexplained oversight, Nike did not display the Jimmer Fredette BHMs in their catalog of new releases.
Lest anyone accuse Nike of a gauche money grab disguised as do-gooderism, the shoe company announces: “A portion of proceeds from the sale of the 2015 BHM Collection go to the Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth.” A larger portion, one guesses, goes to fund this overserved senior citizen.
That’s not very FUBU, is it?
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