South Korea's largest tobacco company has promised to change an advertising campaign after accusations of racism.
The cigarettes are part of a new This Africa line. The company, KT&G, says they contain African tobacco roasted and dried in a traditional fashion.
The cigarette packets contain images of monkeys roasting tobacco.
'Mocking Africa' "We are deeply offended by KT&G's shameless and insulting use of this mocking imagery," said the African Tobacco Control Alliance in a statement calling for the withdrawal of the ad campaign, saying it was "at a minimum culturally insensitive".
Ads for This Africa cigarettes have been called racist
The advertisements were displayed at convenience shops across the country.
A KT&G company spokeswoman told news agency AFP it would pull the ads this month.
She called the controversy "regrettable" and said the company wished to "dispel concerns of racism".
"We absolutely had no intention to offend anyone and only chose monkeys because they are delightful animals that remind people of Africa," she said.
"Since this product contains leaves produced by the traditional African style, we only tried to adopt images that symbolise the nature of Africa."
However, she said the cigarette packet images would remain, as the company does not consider them to be offensive.
1 comMENTS:
I see Barak Obama has gone into commercials now
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